It’s no secret that Howie Carr’s career now depends on how fast he can successfully bolt WRKO’s sinking ship. With Rush Limbaugh now gone, Howie hosts the only remaining program of significance on the station, especially from a sales standpoint. When he departs, it’s officially over.
There are at least two scenarios (potentially more) that could have Carr out of WRKO sooner than anyone would expect:
— Contractual language that now allows him to leave: is Howie guaranteed a timeslot “adjacent to Rush Limbaugh”? That or any similar wording used as a safety measure to keep Entercom from banishing him to midnight could be key to a case for departure. This would be a good time to take a second look at the agreement (which I suspect he’s doing now).
— Entercom simply allows Howie to walk and folds up WRKO’s tent: it’s not as far-fetched as you might think. Without Rush, revenue opportunities are limited and the station may now be operating at a loss. We already know the far-left Field family dislikes talk radio very much (they’ve already run almost all of their talk stations into the ground). So there’s certainly no passion for the format that would overcome the bottom line.
For the sake of his future, I don’t think Howie can afford to wait for WRKO and Entercom to sink. He’s got to find a way out now and it may be easier to escape than is commonly believed.
Carr image: Boston Herald