So much for Entercom’s claim that it doesn’t need Rush Limbaugh- just look at what El Rushbo just did for a composer who’s been dead since 1977!
An album by Waldo de los Rios, a long-forgotten Argentine composer, has rocketed up the charts today thanks to the airing of a brief selection during Rush’s show yesterday and subsequent mention today. It’s now in first place at Amazon, ahead of new releases by Jimi Hendrix and Sade.
This underscores the power of effective talk radio (not the garbage WRKO airs based on who has curried favor with local management). Besides Oprah, who else could pull this off?
If Entercom (NYSE:ETM) couldn’t sell Limbaugh’s program, that’s a reflection of weak sales management, not a problem with Rush himself. The pathetic excuses simply don’t hold water.