Recently, I was talking with several bloggers who told me about an especially persistent colleague who has a habit of posting updates without taking holiday breaks. “He’ll even blog on Christmas,” one explained.
Why, you ask? Apparently, it’s good for business: his stats remain high during normally slow periods as web surfers, finding few updates anywhere else, turn to him for fresh material. Some readers return soon after, leading to sustained readership gains for his site.
That got me thinking about talk radio- could hosts benefit from sticking around as well? These days, long breaks have become the norm, particularly in Boston, where our local talkers seem to have endless time off built into their contracts.
But why not be the one who sticks around? It’s not always easy to get calls during major holidays, but one key difference is that the news cycle is much busier than it used to be (ObamaCare vote on Christmas Eve day as an example), so there’s plenty of material.
I’m told that Coast-to-Coast AM will be live all night during Christmas, so apparently, someone in network syndication feels this is worthwhile.
It would be nice to see one or two in our area hungry enough to show this kind of commitment, but most seem like they’d rather appear important by simulating the contractual excesses of the highest-paid folks in Boston radio.