In an attempt to neutralize their company’s battered reputation, Entercom insiders are working overtime to publicize a new survey which ranks the firm among the country’s “most trustworthy” corporations.
Of course, what they’re not pointing out is that the survey, published in the latest issue of Forbes, is based on the rather mundane issue of accounting transparency.
Great job, guys, those quarterly reports are always filed on time! Your shareholders thank you for that.
Of course, what it didn’t look at was the company’s dismal recent track record, which includes a listener contest that killed a young mother, a major payola bust in New York State and its peculiar habit of hiring felons (Tommy Tune Out, WRKO) and other employees who would later be accused of murder (a now- fired WWL host) and insurance fraud (a now- former KIRO/ Seattle talker).
Recently, a rival firm even accused Entercom of functioning as “a criminal enterprise.” Here at SaveWRKO, we have previously covered all of these points.
In this highly selective memo sent to employees today, however, Entercom / Boston has encouraged them to spread the word:
Great News! Entercom is at the top of the list of “America’s Most Trustworthy Companies” as reported by Forbes this week. Let’s take full advantage and make it a headline in all your communications as it brilliantly reinforces our differentiation and positioning.
America’s Most Trustworthy Media Companies:
Entercom, Hearst-Argyle, Playboy and Washington Post are on the list of the 100 American companies that show the highest degree of “fair dealing to stakeholders,” according to Audit Integrity, an independent Los Angeles firm that does research on corporate governance best practice.
Congratulations to all of us!
If Entercom expects us to forget all of these recent flaps simply because it hires well-regarded accountants, it must really believe the public is stupid.