Today’s Boston Herald Media Biz column is a doozy, with Entercom and WRKO looking foolish on many fronts.
First, Jessica Heslam reports that the beleaguered broadcast firm has asked sales execs not to bring clients to the company’s Fenway luxury box this weekend so that elitist CEO David Field can entertain his friends and pretend all is well.

Next, she has an update on the Reese Hopkins meltdown over any suggestion he might have misbehaved at the ballpark:
Meanwhile, over at Brian Maloney’s savewrko.com, the Entercom suite was getting attention for another reason.
Maloney wrote that it was a “risky proposition” for WRKO-AM (680) to send host Reese Hopkins to Gloucester earlier this week to do his show after the “Fenway incident” last spring. Hopkins broadcast his show live from Fenway on Opening Day.
Naturally, many Web visitors wanted more details and Maloney told them to ask Hopkins or WRKO. One radio listener did. Hopkins responded to the listener with an e-mail and Maloney posted the response online.
“For the record, after my show I went up to the luxury box to watch the game, had a few and got in the face of a few media types that had been giving me crap while hiding behind their articles and cameras,” Hopkins wrote.
Yesterday, Hopkins wouldn’t comment on the “private e-mail” he sent to his listener. The host told MediaBiz that he has talked about the Fenway incident on his show, telling listeners he “went upstairs and had a few.”
Finally, she reports that Tom Finneran couldn’t successfully auction off a spring training trip, with proceeds going to charity. Number of bidders: zero.